🍁 Proudly Canadian

Designed for skis. Built for everything.

The go-to utility strap for adventurers, trades, and professionals everywhere.

Get Your V7 Strap
Gloved hand holding the V7 Utility Strap in a snowy mountain landscape

The V7 in Action

V7 strap securing fire hose on fire truck
V7 straps securing equipment in fire truck compartment
V7 strap securing gear on e-bike at Lakeside Bike Co.
V7 strap securing orange safety fencing on job site
Before and after comparison: old ski binding vs V7 strap on ski in mountains
V7 strap securing traffic cone in truck bed
V7 strap on fire hose equipment
V7 strap on fire truck hose reel
V7 strap securing fat bike on frozen lake
V7 strap securing bag to jeep
V7 strap at outdoor sports vendor booth
V7 strap with fat bike on frozen lake

Built to Perform in Every Condition

  • Strap 24 inches long
  • UV resistant and waterproof
  • Canadian brand, Canadian owned
  • One-handed cinch and release
  • Works in all temperatures
  • Tensile strength of 110 NM
  • Buckle is glass-filled nylon
  • Reinforced holes
  • Shape retention
  • Chemical resistant

Versatile & Unique

Built for Real Life

The V7 Utility Strap is a truly four-season solution. Secure any load, in any weather, with the easiest strap on the market.

Adventures

From rooftop cargo to backcountry gear, the V7 keeps everything locked down no matter where the trail takes you.

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Sports

Secure your skis, boards, bikes, and gear with a strap built to handle the demands of every season.

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Professionals & Trades

From job sites to first responders — keep tools, equipment, and gear exactly where you need them, every time.

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Skiing & Snowboarding

Strap your skis or board to any rack, roof, or vehicle in seconds — no bungee cords, no fumbling, no lost gear.

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Multi-Use

Quick & Secure — 3 Easy Steps

Quick & Secure — 3 Easy Steps

Step 1 illustration
1

Loop It

Step 2 illustration
2

Cinch It

Step 3 illustration
3

Secure Extra Strap

Go. Repeat.

RECOMMENDED BY ATHLETES  •  SPORTS TEAMS  •  BOATING ENTHUSIASTS  •  SEARCH & RESCUE TEAMS  •  FIRE DEPARTMENTS  •  SKI PATROLS  •  ADVENTURERS  •  CAMPERS  •  TRADES  •  PROFESSIONALS  • RECOMMENDED BY ATHLETES  •  SPORTS TEAMS  •  BOATING ENTHUSIASTS  •  SEARCH & RESCUE TEAMS  •  FIRE DEPARTMENTS  •  SKI PATROLS  •  ADVENTURERS  •  CAMPERS  •  TRADES  •  PROFESSIONALS  •